Welcome to my portfolio.

This collection highlights selected academic and professional projects that demonstrate my skills in marketing strategy, branding, consumer behavior, business analysis, communication, and problem-solving.

While many of these projects began as coursework, each reflects research, critical thinking, and the practical application of marketing concepts to real-world challenges.

Featured Projects

Feeding America InsightBridge

An innovation proposal designed to help Feeding America improve hunger response efforts through predictive analytics, real-time data sharing, and corporate impact reporting.

Skills: Strategic Thinking, Research, Business Analysis, Presentation Development

KitchenAid Love Creates Campaign

An integrated marketing campaign focused on community engagement, brand storytelling, and customer connection through digital and social media channels.

Skills: Marketing Communication, Campaign Planning, Brand Strategy

Starbucks Customer Engagement Strategy

A project exploring how personalization, technology, and customer insights can strengthen customer loyalty and improve the customer experience.

Skills: Consumer Behavior, Customer Experience, Marketing Strategy

Oatly Brand Analysis

A strategic evaluation of Oatly’s brand positioning, marketing mix, and growth strategy within the competitive plant-based beverage market.

Skills: Brand Management, Competitive Analysis, Market Research

Current Learning Journey

As I continue building my portfolio, I will be adding additional projects, certifications, and professional development work, including Google Analytics and Adobe InDesign.