Academic Blog: Marketing Adventures

Growing Through Curiosity

She Persisted: A Marketing Degree Journey and Beyond

Curiosity led me back to college, and persistence carried me across the finish line. Reflections on…
From Hawkins Lab to the Workplace: Why Wellness Is a Marketing Issue

What can Stranger Things teach us about employee wellness? This post explores how workplace culture, employee…
The Magical Future of Technology in Marketing

Is digital advertising becoming magic? From AI-driven personalization to immersive augmented reality experiences, the next five…
Team Apple or Team Droid?

Ever wonder why people proudly choose Team Apple or Team Droid? This post explores how rivalries…
Turning Chaos Into Clarity

The Real Purpose of Marketing Objectives How Marketing Objectives Keep Brands Focused and Moving Forward When…
Inside the Consumer’s Mind

Using Analytics and Social Listening to Build Better Marketing Plans As I learn more about market…
One Skein at a Time:

How Michaels Reaches Every Crafter When I think about how well a company understands its customers,…
What Type of Consumer Am I? A Gen X Perspective Through a Psychographic Lens

When I look at my own buying habits, I can see that I don’t really fit…
Cambridge Analytica: The Scandal That Shook Facebook

Facebook once reigned as the champion of social networking. Over the years, it transformed from a…
Coffee, Connection, and Accountability: A Closer Look at Starbucks

Introduction Starbucks’ story began in 1971 at Seattle’s historic Pike Place Market. It has since grown…